Recruiter :
Leslie Lake
- Proven, stable organization with a strong reputation in the market
- Solid Pension & Benefits pacakkage
Hybrid | Toronto, ON
Overview
We are working with one of Canada's most established and respected member-based organizations — a true leader of leaders within the non-profit and professional association space.
This organization operates at the intersection of advocacy, member services, insurance, financial planning, and strategic leadership, supporting a highly sophisticated professional membership base with complex financial and insurance needs.
This is not a traditional corporate insurance leadership role. Success here requires someone who understands how to operate within a board-led, member-driven organization, where leadership means balancing commercial growth, stakeholder management, governance, and member trust.
The ideal candidate will bring a strong blend of private sector performance and public/non-profit leadership experience, with the ability to navigate both strategic growth and organizational complexity.
The Role
The Senior Director will lead the strategy, growth, and operational execution of the advisory and insurance services division across Ontario and Atlantic Canada.
This role is responsible for driving sales performance, business development, member engagement, advisor leadership, and strategic partnerships while ensuring strong governance, compliance, and a differentiated member experience.
The focus is on building scalable growth while maintaining the credibility and trust expected within a professional association environment.
Key Responsibilities Sales Strategy & Business Development
- Develop and execute annual sales strategies, business plans, and revenue targets across advisory services
- Analyze sales performance, premium trends, revenue growth, and advisor productivity using data and reporting insights
- Lead business development initiatives across insurance, retirement, investment, and pension solutions
- Drive member engagement strategies to improve product penetration and long-term retention
- Identify and build new internal and external partnerships that support strategic growth
Leadership & Advisory Oversight
- Lead, coach, and develop advisory leadership teams and advisors across multiple product lines
- Provide in-field sales support, mentorship, and strategic guidance
- Oversee hiring, performance management, coaching, and advisor development
- Build training frameworks around advanced insurance planning, retirement strategies, and financial advisory best practices
- Support advisor contracting, licensing, compliance, and continuing education requirements
- Oversee advisory operations, compliance standards, reporting accuracy, and process consistency
- Manage KPIs, advisor NPS, and operational efficiency improvements
- Ensure adherence to regulatory requirements, licensing obligations, and internal governance expectations
- Work closely with senior leadership, internal stakeholders, and board-facing teams to support strategic decision-making
- Manage escalations, member concerns, and opportunities for service improvement
What We're Looking For
- University degree in Business, Commerce, Marketing, or related field
- Strong executive-level experience in:
- Insurance
- Investments
- Retirement Planning
- Pension Strategy
- Financial Planning
- Estate and Insurance Planning
- Deep understanding of advisory sales, insurance operations, and member/client strategy
- Experience leading within a board-run, governance-heavy organization
- Strong people leadership and executive communication skills
- Ability to operate effectively across both strategic planning and day-to-day operational leadership
Licensing & Designations
- Active LLQP required
- CFP and/or CLU strongly preferred
- Strong understanding of incorporated professionals and advanced planning strategies is highly valued
Ideal Background
This role is particularly well suited for someone with a blend of:
- Private sector insurance / financial leadership
- Public sector or non-profit executive experience
- Professional association leadership
- Board-facing stakeholder management experience
Compensation & Structure
- Salary range: $130,000 - $140,000+
- Bonus program
- Pension plan
- Comprehensive benefits package
- Hybrid work environment (Toronto office presence required)
- Strong executive visibility and long-term leadership opportunity
Fit
This role is ideal for someone who wants to lead inside an organization where trust, governance, and strategic influence matter as much as revenue growth.
This is a high-visibility leadership role for someone who understands how to drive results inside a sophisticated, board-led environment.